Christine Mortensen

02/17/2012

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Evaluate your success with the Pre_Scribed webinar series

Christine Mortensen // in Strategy

Every day, thousands of online marketers embark on an ambitious journey to promote their wares, sell their “widgets,” and engage prospective and current customers. Amid all this competition, how can you stand out and achieve your goals? 

Realizing that we can’t answer that question in a singular blog post, a year ago we decided to give marketers the tools and guidance necessary to start the journey. So we launched Pre_Scribed, a six-part webinar series geared towards the specific needs of the healthcare industry.

If you’ve followed our series, you know that so far we’ve taken you through five major steps every healthcare marketer must take when kicking off new digital marketing initiatives. Whether you're creating a targeted online ad campaign, social media marketing strategy, global product launch, or anything in between, there are many considerations to keep in mind before even getting started. 

The first 5 steps to a digital marketing launch

A quick recap of the topics we've covered so far—check them out if you need to catch up:

  1. Define your goals
  2. Create your plan
  3. Design your content
  4. Coordinate your channels
  5. Implement your program

That leaves us with the last and most crucial piece of this complex puzzle: measuring the outcome. There's truth in the old cliché that you don’t know where you’re going unless you know where you’ve been. As such, the last portion of our six-part webinar series focuses on gauging results, analyzing ROI, enhancing your program, and planning for continued content creation. 

Our hour-long presentation covered many recommendations for evaluating and optimizing your initiatives, and we encourage you to listen for yourself.

Pre_Scribed Step 6—Evaluate Your Success:

  • Aligning your analytics to each stage of the traditional marketing funnel
  • Understanding site metrics
  • Reaching actionable insights
  • Aligning conversion criteria with marketing objectives
  • Formulating ROI
  • Mapping out your channels (look across the whole continuum)
  • Honing goals and tools for Search Engine Optimization (SEO)
  • Promoting digital strategy globally (syndication)
  • Extending your program into other channels
  • Reviewing the campaign process with the team
  • Applying lessons learned to future campaigns

 

 

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Meghan Palmer

02/14/2012

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A whirl of an evening–WhirlyBall that is

Meghan Palmer // in Vodori Culture

“During our weekly company meeting, the skies parted, leaving the sun with no choice but to shine its mighty rays over our windowless conference room. This prompted Scott to ask me if I would be willing to plan a Whirlyball event. As social coordinator and bumper car aficionado, I happily obliged.” —Conrad Akier

And thus the first Vodori WhirlyBall outing was born. For the uninitiated, WhirlyBall is a “sport” that mixes lacrosse with basketball with zipping around in bumper cars.

What was the reason for this company outing you ask? Well, nothing says teamwork better than slamming into your coworkers in a barely-controllable, most-likely-combustible motorized vehicle, of course. As Greg Lyon would so profoundly summate through laughter afterwards, “My back hurts.”

While no major injuries occurred beyond mild soreness, the evening provided the team a chance to come together and revel in topics other than the best way to solve dependency injection issues. Instead, we focused on the camaraderie we share as Vodorians, cheered each other on, and shared many, many laughs.

The event also gave us a great chance to meet our new office manager, Peter Winter who immediately made quite an impact, “Several of my new coworkers introduced themselves mid-collision. I guess it was like a kiddie version of a gang initiation—if you can make it through the beating, you’re a member.”

While Peter’s experience was unique, we take the time we spend outside of the office just as seriously as we do inside the office. We firmly believe that forging great relationships after-hours translate to happy, productive teams within the workplace.

Needless to say, everyone had a good time—as evidenced in the photos captured by Conrad below:

Shapanka goes for glory

Reach Jon! REACH!

Look out Meghan! Grant's right behind you!

It may be cliché but it's the quiet one's you have to watch out for. Travis is a WhirlyBEAST!

Greg gears up for the long pass

Mike's a machine on the court.

Go Dave! Go!

 

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Vodori Staff

02/10/2012

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13 tips for keeping your resume out of our recycling bin

Vodori Staff // in Vodori Culture

As you may have heard, we're hiring. The ranks of Vodoriland have been growing steadily for a long time, giving us occasion to read a lot of resumes and conduct a lot of job interviews. And as you'd expect, we've learned quite a few things about what we like to see from a prospective candidate—and what we don't. 

Whether you're a Vodori hopeful or trying to land a job at a company like ours, these tips should help your resume and cover letter earn more gold stars and raise fewer red flags. 

1. Rid your resume and cover letter of any typos or grammatical mistakes. Often, it helps to have someone else look them over to be certain. Sure, you're not applying to be an English professor, but your attention to detail shows in your writing. That's something we require of everyone who works here. 

2. Make sure your cover letter states which position you're applying for. Do you want to join us as a developer, an analyst, or an in-house juggler? If you force us to guess, you'd better show up for the interview ready to juggle. 

3. Spell our name correctly. (It's right there at the top of this page, if that helps.) Also, while we're on the subject, spell your name correctly.

4. Do not use a cut-and-paste cover letter. Take the time to customize it for the job you want. Let us know how your skills align with the job posting in your cover letter.

5. And yes, you still need to include a cover letter (either in the body of your email or as an attachment). If you send us a resume without a cover letter, we assume you're sending your resume to any email address you can find—and we won't get the opportunity to learn as much about you as we'd like.

6. Including your name in the file name of any documents you attach sure makes it easier for us to keep things organized. 

These resume and cover letter tips will help you avoid this fate
 Don't let this be your resume's fate.

 

7. If you list a programming language or technology on your resume, be prepared to answer specific questions about it. We don't ask "Do you know C?" We ask "Using C, how do you implement TreeSort?"

8. Be judicious with the skills you claim on your resume. Most developers have a higher level of expertise at one language than the others that they list.  Few people are experts at anything after three years of experience. We're very happy to teach people what they need to know on the job - and we'd rather have you present yourself as an eager student than a know-it-all.

9. In general, don't artificially pad your resume. It's often hard to know what to include in your resume, but its length should be commensurate with your experience level.

10. If you're a designer, your resume should be designed by you (we can tell). The standard Microsoft Word templates are not acceptable. Also, your resume design should match your portfolio site design—think of yourself as a brand.

11. Also for designers: more important than your resume is your portfolio. Explain your role in creating or working on each piece, and relate the design considerations you made for each project you showcase. If we don't know how you contributed to the work you're showing then we can't accurately determine if your skills match the open position.

12. On the flip side, if you're not applying for a design job, resist the temptation to get too gimmicky with your resume. Naturally you want to stand out, but unorthodox formatting and random color schemes aren't the way to do it. We may take that as a sign that you don't trust your talent to stand out on its own.

13. Avoid expressions like "I believe I'm the perfect/ideal candidate." Everyone says that, and no one is. We aren't perfect and you might not be either. Explain why you'd be an excellent candidate in concrete terms. Humility is a very alluring quality.

 

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