Vodori

Situation:

Selling your core product around the globe can be tricky—just ask Vodori’s Fortune 100 healthcare client.*

Our client’s marketing team wanted a new web platform to coincide with a new product launch, but the brand’s global scale caused complications.

They had 25 associate marketing teams internationally, each with its own regulatory and language requirements. Finding a system that met all of those needs while remaining simple and cost-effective proved a challenge.

Solution:

Enter Pepper^®, Vodori’s global web marketing platform, which the client chose, based on its user-friendly environment.

Within brand guidelines developed by the client, the Vodori team built a core website and multiple easy-to-use page templates.

Each marketing team around the globe could mix and match the templates to meet its region’s unique requirements.

By using Pepper, once a team chose to upgrade its site, the changes could be up and running in weeks instead of months.

results:

Shared investment and centralized management across affiliates allowed for new tool and feature development. This raised each site to a higher standard, while enabling the systematic rollout of a new product and corporate brand identity.  

Additionally, the client saved more than $4 million in costs. By using Pepper as its marketing platform, the organization could combine its teams' efforts, rather than relying on individual agencies for individual markets. As previously noted, estimated savings from this project, for a five-year period, surpass $4 million. 

The global marketing teams also saw real value from the investment. By investing centrally, instead of leaving each region to support its own project, the international teams realized $2 in value for every dollar spent.

And they moved faster to adopt SEO and social media strategies, while keeping content and messaging in line with that of the core company.

*For reasons of confidentiality, this client must remain anonymous. We could tell you, but then we'd have to hire you.