SmartTech Homes // New Site Design and Copywriting
Situation:
Chicago-based homebuilder SmartTechHomes launched in early 2009 with a unique concept of environmentally-friendly residential home design.
At a time when most small business homebuilders were contracting or closing altogether, SmartTechHomes hit the market with a cost-effective, energy-efficient concept. The approach appeals to first-time homebuyers by combining exceptional design and an attention to detail in conjunction with a greener footprint.
As SmartTechHomes’s business gained traction, the time seemed right to ramp up the firm’s marketing message and reach.
Solution:
As with all Vodori projects, we got very hands-on. We needed to understand all the unique qualities of the home designs and energy certifications that SmartTechHomes brought to the market.
Our team spent eight weeks collaborating with the client, and went on several home tours and photo shoots to help understand the business at its core level.
Using that knowledge, Vodori helped craft the experience and identity of SmartTechHomes.com to educate potential buyers about the benefits of the homes’ design and the craftsmanship employed.
Results:
We love to brag about our work and it's even better when we can show you.
But the ink on our blueprints isn’t quite dry, so we can’t reveal our grand designs just yet.
Keep coming back to check on our progress.
